How to grow organic follower in instagram
Instagram has a highly complicated algorithm that decides what posts are shown to which users. This is an algorithm that is also constantly being changed and updated. In 2025 the Instagram algorithm has changed so drastically and the CEO of Instagram Adam Mosseri is giving more and more updates on Instagram regularly. In this blog, you will get the top 5 strategies that will help you grow your content and get more reach and organic followers.
1. Give your profile an easy optimized look
You have just a few seconds from the time someone first visits your Instagram page to make an impression and decide to look deeper into your brand. From just glancing at your Instagram profile, people should be able to identify who you are and what you’re content all about.
Your Instagram bio should include a clear description of what you do, a link to your website (if you have already), and use relevant keywords to increase your chances of being discovered. Try to keep your handle (Instagram username) and profile picture as simple as possible so as not to add any distractions.
2. Go with the trends
Trends can be a great asset for reaching new Instagram followers for many reasons. And Instagram has made it easy for you. Go to your Professional Dashboard > Inspiration or Trending Audio. Instagram suggests which type of audio or content best matches your niche, and you can use these suggested templates to gain new organic followers who share similar interests with your content.
3. Engage with your audience
Make sure to reply to comments from your followers. Most importantly, like and comment on your followers’ posts as well. This method helps build strong engagement with your existing followers. Other people will also notice that your profile is active, and they may try to engage with you. There’s a higher chance that they might turn into your followers. You should never miss an opportunity.
4. No hashtags rather use Add topics
Nowadays, Instagram has removed the “Add Hashtag” option from the app and introduced a new feature called “Add Topics.” This helps push your content to the right audience that specifically matches your niche. Using only hashtags is not an effective method to reach new people; instead, adding topics will help you gain more organic reach.
5. Make quality content and be real
Instagram always promotes real and high-quality content to reach new users. You cannot just blindly copy others. The CEO has also announced that if anyone copies or reuses someone else’s content, Instagram will automatically detect the original creator and tag the original content uploader. So, be mindful of what you post.